The Senior Team

Vivek is a senior business leader with three decades’ experience in global finance and over 20 years in senior CFO roles. He has led successful business and functional transformations and has a broad commercial and operational experience that spans finance, strategy, business transformation, risk management and corporate governance across a global footprint with people leadership across large multi-cultural teams. Vivek has worked across Asia, the Middle East and Europe with major global financial institutions.
Vivek joined Terra Firma in January 2018 as Group Chief Financial Officer & Chief Operating Officer. In this role, he was responsible for the overall financial and operational management of the firm and for its portfolio companies, including
responsibility for the firm’s Finance, Legal, HR, Technology and Operations teams.
Vivek was appointed to the role of CEO in July 2020. As CEO, Vivek is responsible for the overall leadership of Terra Firma. He continues to manage the people and resources within the firm, and has responsibility for new deal origination, portfolio business management and enablement. He is an Executive Director on the board of Terra Firma Capital Partners Limited, Chair of Food Folk (McDonald’s Scandinavia), and sits on the boards of Annington and Parmaco.
Prior to his various roles at Terra Firma, Vivek spent 17 years with Standard Chartered Bank, where he was the Deputy Group CFO from 2012 to 2017. Prior to Standard Chartered Bank, he worked with HSBC and ANZ in a variety of roles spanning finance, strategy, and corporate and institutional banking.
Vivek is a Fellow of the Institute of Chartered Accountants in England & Wales and was a Council member from 2013 to 2015 and a member of the Financial Services Faculty Board. Vivek is also an independent member of Council at King’s College London.
Vivek is married with two daughters and enjoys travelling, running and sport.

Richard has been at Terra Firma since 2013, when he joined the analyst programme.
He holds an undergraduate degree from the University of Exeter in Economics and Politics.
Paul joined Terra Firma in June 2023. He brings extensive leadership expertise from over 25 years in Chief Operating Officer, Chief Financial Officer and Chief of Staff roles at financial services companies. This includes 15 years at UBS Investment Bank, four years at JP Morgan and most recently operational management roles at smaller specialist investment firms.
Paul is also a Chartered Accountant and Chairman of the Governing Members of Bridge Academy, a secondary school in London. He holds a Bachelor’s degree in Accounting & Finance from University College of Wales.

Sam has been Head of Tax at Terra Firma since 2020. He has over 20 years of prior experience in tax, most of that time spent at PwC advising on private equity transactions and private equity backed businesses.
Sam is a Fellow of the Institute of Chartered Accountants in England & Wales.

Ross has been at Terra Firma since 2012. He graduated from Terra Firma’s analyst programme in 2015.
Ross studied Mathematics at the University of Southampton.

Alexander joined Terra Firma in 2022. He has 13 years’ experience in finance & private equity, and previously worked at Man Group, Rothschild & Co and Queensgate Investments.
Alexander graduated with a Masters in Economics from The London School of Economics and Political Science.

Mary joined Terra Firma in 2016 as Legal Counsel, focusing primarily on transactions. She is also Company Secretary for Terra Firma Capital Partners Limited.
Mary has over 20 years of experience as a corporate lawyer, advising on cross-border transactions and is qualified to practice in England and New York. She is a Fellow of the Institute of Chartered Accountants in England & Wales, having qualified in corporate tax at Deloitte.

Natasha is Chief of Staff to the CEO of Terra Firma. She is also Co-Chair of the Terra Firma Charity Committee. She has 12 years’ prior experience, which includes working with C-suite leaders and consulting early stage start-ups across financial services and technology.
Natasha read Law at King’s College London. She is a Chartered Financial Analyst® (CFA) Charterholder and holds her Investment Management Certificate.

Sara joined Terra Firma in 2016. She has 11 years of prior experience in communications, marketing and journalism. She is Co-Chair of the Terra Firma Charity Committee.
Sara holds a bachelor’s degree from the S.I. Newhouse School of Public Communications at Syracuse University.

Ashley joined Terra Firma in 2018 and is the Head of Finance responsible for all corporate and investment accounting matters across the Group. Prior to Terra Firma he held a number of senior positions across Europe, the Middle East and Australasia.
Ashley read Accounting and Finance at the University of Exeter and qualified as a Chartered Management Accountant in 2008.
Mica joined Terra Firma as Head of Human Capital in May 2023, overseeing the culture and people needs of the firm’s portfolio businesses. An experienced human resources professional, Mica has worked across the globe in a range of industries, and most recently held the position of Executive Director of HR at Numis.
Mica holds a bachelor’s degree in International Relations from the London School of Economics and Political Science.

Michael joined Terra Firma in 2015 after working in local government, Planning and Development Consultancy Lichfields and housebuilder Fairview New Homes. He works across several Terra Firma businesses in planning and related property issues.
Michael graduated from Nottingham Trent.

Grant joined Terra Firma in 2022. He has nearly 20 years of experience encompassing developing and implementing business transformation programmes with a strong focus on environmental improvement, and designing and constructing low impact civil infrastructure and green buildings. He has previously worked at McKinsey & Company, Arup and Laing O’Rourke.
Grant graduated with a Masters in Civil and Environmental Engineering from Stanford University.

David joined Terra Firma in 2018 as Legal Counsel. He is responsible for the firm’s compliance and money laundering reporting obligations.
David has 10 years prior experience at Travers Smith, and has a law degree from Durham University.
Manish joined Terra Firma as General Counsel in 2023. He has over 27 years of extensive global experience as a strategic thought leader, advisor and business enabler, which includes a number of senior positions at McDonald’s Corporation and Johnson & Johnson.
Manish holds a Juris Doctorate from the New York University School of Law, a Masters of Business Administration (Finance) from the Indiana University of Pennsylvania, and a Bachelors of Commerce (Honours) from Delhi University.