The Senior Team
Richard is the Managing Director of Terra Firma, overseeing the firm’s investment portfolio and new deals. He joined Terra Firma on the analyst programme in 2013 and has worked across a large number of the firm’s former and current portfolio businesses. Prior to his current role, Richard led on a number of Terra Firma’s residential investments, including Annington and overseeing the firm’s investment into UK land promoter Richborough in 2022.
Richard holds a Bachelor’s degree in Economics and Politics from the University of Exeter.
Paul joined Terra Firma in June 2023. He brings extensive leadership expertise from over 25 years in Chief Operating Officer, Chief Financial Officer and Chief of Staff roles at financial services companies. This includes 15 years at UBS Investment Bank, four years at JP Morgan and most recently operational management roles at smaller specialist investment firms.
Paul is also a Chartered Accountant and Chairman of the Governing Members of Bridge Academy, a secondary school in London. He holds a Bachelor’s degree in Accounting & Finance from University College of Wales.
Pav joined Terra Firma in 2024 and focuses on strategy across our portfolio. He has over 20 years’ experience in developing corporate and business unit strategies, as well as delivering significant transformation programmes and turnarounds, having previously worked for Marks and Spencer, Tesco and McKinsey.
Pav holds a Master’s degree in Engineering from Cambridge University.
Having previously worked at Terra Firma for over 10 years, Ishan re-joined the firm at the start of 2024. He has 13 years’ experience in private equity and is primarily focused on new deal opportunities. Most recently, Ishan was a Director at H.I.G. Capital.
Ishan graduated with a Bachelor’s degree in Economics from Warwick University.
Sam has been Head of Tax at Terra Firma since 2020. He has over 20 years of prior experience in tax, most of that time spent at PwC advising on private equity transactions and private equity backed businesses.
Sam is a Fellow of the Institute of Chartered Accountants in England & Wales.
Lucinda joined Terra Firma in 2024 as Legal Counsel. Prior to this, Lucinda spent over a decade in private practice at Mishcon de Reya and Ashurst, including a secondment to Balfour Beatty.
Lucinda holds a first class degree in History from Durham University.
Simon has been working with Terra Firma since 2022. He has more than 25 years’ experience in customer, brand and marketing strategy. He has previously held leadership positions at Trinity Mirror (now Reach Plc), M&C Saatchi Group and Pizza Express Ltd.
Simon holds a joint honours degree in Economics and Sociology from Bristol University.
Kim joined Terra Firma in 2024. She has over 20 years of experience working for global hospitality brands Hilton, Soho House and Wyndham holding leadership positions in the fields of asset management, development and investment analysis.
Kim is a graduate of Cornell University’s School of Hotel Administration.
Kate has been working with Terra Firma since 2022. She has more than 15 years’ experience working with global luxury brands. Kate has held leadership positions at Ralph Lauren, Dogus Group, Caprice Holdings and Frescobaldi Group (Ornellaia).
Kate holds a Bachelor of Laws from Bristol University.
Rachel joined Terra Firma in October 2024 and jointly oversees the Human Capital needs of our portfolio businesses. With over 30 years’ experience in Human Resources, she has held Executive/CHRO roles across the retail and media sectors, with expertise spanning HR strategy, talent development, organisational culture, and executive search.
Prior to joining Terra Firma, Rachel headed up HR for the international division of Warner Bros. Discovery where she led transformative HR initiatives on a global scale.
As well as being qualified to administer a number of psychometric testing tools, Rachel is also a certified Executive Coach, having earned her accreditation through the Meyler Campbell Mastered programme in 2024.
Alexander joined Terra Firma in 2022. He has 13 years’ experience in finance & private equity, and previously worked at Man Group, Rothschild & Co and Queensgate Investments.
Alexander graduated with a Masters in Economics from The London School of Economics and Political Science.
Karen joined Terra Firma in 2024. She has over 20 years’ experience in finance, acquisitions and funds transactions, across magic circle and US law firms.
She holds a degree in Jurisprudence from the University of Oxford and an MBA from Ashridge/Hult Business School.
Peter joined Terra Firma in early 2021. He has 25 years of experience in finance, and previously held Director level and senior roles at Financial Risk Management (acquired by Man Group). Peter also has regulatory experience, having worked for the Guernsey Financial Services Commission.
Peter studied Geographical Science at Portsmouth University and became a Chartered Director in 2019.
Dean joined Terra Firma in May 2024 and jointly oversees the Human Capital needs of our portfolio businesses. He has more than 35 years’ experience in Human Resources, holding increasingly senior HR positions across the Energy and Urban Infrastructure sectors at BP plc, GMR Airports Infrastructure, Centrica plc and most recently Spirit Energy Ltd.
Dean holds a BSc (Econ) in Business Economics from Cardiff University.
Eleanor joined Terra Firma in 2023. She has over 20 years of experience in real estate investment, which included 11 years at Savills plc, and has overseen over £3.5bn of residential deals.
Eleanor holds an MA (Hons) in Land Economy from Cambridge University and is a member of the Cambridge University Land Society Residential Forum.
Gordon joined Terra Firma in October 2024. With over 30 years’ experience in consumer businesses, Gordon has held a variety of senior commercial and operational roles at Procter & Gamble, WM Morrisons, Marks and Spencer, and Costa Coffee. His experience also includes 10 years at McKinsey as a Partner in the European consumer and retail leadership team.
Gordon holds a degree in Mechanical Engineering and German from Bath University.
Tamara has been working at Terra Firma since 2022. She has over 30 years’ experience in customer experience, brand building and strategy, creative marketing, cultural change and corporate communications. She has held Director level and senior leadership roles across a wide range of businesses in sectors including telecommunications, FMCG brands and luxury goods [Saatchi & Saatchi].
Tam is a member of the Institute of Directors and is a qualified PR and advertising practitioner.
Moriom assumed the role of Head of Human Resources at Terra Firma in September 2023 and is responsible for overseeing the whole employee life cycle and supporting the business across all of its people needs. Moriom has over ten years’ prior experience and joined Terra Firma from GP Bullhound.
Moriom holds a Master’s degree in Work Psychology and Business from the Aston Business School.
Ashley joined Terra Firma in 2018 and is the Head of Finance responsible for all corporate and investment accounting matters across the Group. Prior to Terra Firma he held a number of senior positions across Europe, the Middle East and Australasia.
Ashley read Accounting and Finance at the University of Exeter and qualified as a Chartered Management Accountant in 2008.
Rachel joined Terra Firma in October 2024 and is currently on secondment to the Executive Committee at Hand Picked Hotels. She has 17 years’ experience in transformation strategy and delivery in consumer facing businesses. Prior to Terra Firma, Rachel held leadership positions at Marks and Spencer and Currys and started her career in the Consulting team at EY.
Rachel has a BSc in Economics from The University of Nottingham and a MSc from Birkbeck, University of London.
Michael joined Terra Firma in 2015 after working in local government, Planning and Development Consultancy Lichfields and housebuilder Fairview New Homes. He works across several Terra Firma businesses in planning and related property issues.
Michael graduated from Nottingham Trent.
Grant joined Terra Firma in 2022. He has nearly 20 years of experience encompassing developing and implementing business transformation programmes with a strong focus on environmental improvement, and designing and constructing low impact civil infrastructure and green buildings. He has previously worked at McKinsey & Company, Arup and Laing O’Rourke.
Grant graduated with a Masters in Civil and Environmental Engineering from Stanford University.
Chris joined Terra Firma in 2023. He has over 20 years’ experience in senior management roles across a number of industries, including P&L management in financial services and construction, and leading business transformation for companies in FMCG, construction, financial services and telecommunications.
Chris holds MBAs from Columbia Business School and London Business School. He began his career as a US Marine and TOPGUN trained F/A-18 pilot.
Giles is an Operating Managing Director at Terra Firma, advising on the firm’s housebuilding businesses. He started working with Terra Firma in 2023.
Giles was previously Chief Financial Officer of Avant Homes and has over 20 years’ experience in senior finance roles across both PLC and private equity-backed businesses.
He holds a BSc (Hons) in Environmental Science from the University of Salford and is a member of the of the Institute of Chartered Accountants of England and Wales.
David joined Terra Firma in 2018 as Legal Counsel, and moved to the deal team as a Principal in 2024.
David has 10 years prior experience at Travers Smith, including secondments to 3i and RBS, and has a law degree from Durham University. He is responsible for the firm’s compliance and money laundering reporting obligations.
Sabina has been working with Terra Firma since 2024. As a graduate and visiting lecturer of EHL Hospitality Business School in Switzerland, she has over 20 years’ experience in hospitality, tourism and the airline industries.
She previously worked at Aimbridge Hospitality, PPHE Hotel Group, Christie & Co, TRI (now part of CBRE), the ITC (UN) and Swiss International Airlines, along with numerous operational roles globally in luxury hospitality.
Manish joined Terra Firma as General Counsel in 2023. He has over 27 years of extensive global experience as a strategic thought leader, advisor and business enabler, which includes a number of senior positions at McDonald’s Corporation and Johnson & Johnson.
Manish holds a Juris Doctorate from the New York University School of Law, a Masters of Business Administration (Finance) from the Indiana University of Pennsylvania, and a Bachelors of Commerce (Honours) from Delhi University.