Our Approach
Terra Firma has a 30-year track record of investing in transformational private equity, operational real estate and infrastructure plus. Since 1994, Terra Firma has invested €18 billion in 40 businesses with an aggregate enterprise value of over €51 billion. Terra Firma manages and advises its own investment funds, and acts as a private equity advisor with institutional capabilities to a variety of other investment partners, including family offices and private individuals.
Terra Firma acts as the advisor to the Hands Family Office (HFO), its cornerstone investor, as well as advising other co-investors. Terra Firma is responsible for sourcing, executing, operating and ultimately exiting the assets managed on behalf of the HFO and other investors.
Terra Firma provides support to the HFO for it to accomplish the following:
- Strategy and operations: aligning and engaging with the company and its employees on executing an appropriate vision for the company
- Corporate governance: putting in place best in class reporting and setting, monitoring and driving the key objectives for its companies management teams
- Making a positive impact: supporting the company to become a leader in promoting environmental and social causes in their sector and engaging the company and its employees in doing the right thing
We take a long term view, recognising that long term success is not achieved purely through focusing on short term objectives. Together, Terra Firma and the Hands Family Office believe that businesses which promote sustainability, positive social impact and good corporate governance make economic sense and will unlock the most value in the long term.
Our Culture
We challenge accepted values and we have a distinct way of working which embodies:
Teamwork: Together, continuously improving performance and productivity
Integrity: Collective integrity is the foundation of great businesses
Creativity: Operational transformation requires creative thought
Tenacity: Because building businesses is rarely a linear or smooth process
Openness: Informed stakeholders make better partners
Challenge: We are never happy with the status quo