Terra Firma Senior Team


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    Guy Hands

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    Vivek Ahuja

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    Paul Spillane

  • David Browne

    David Browne

Vivek Ahuja

Partner, Chief Executive Officer

Vivek is a senior business leader with three decades’ experience in global finance and over 20 years in senior CFO roles. He has led successful business and functional transformations and has a broad commercial and operational experience that spans finance, strategy, business transformation, risk management and corporate governance across a global footprint with people leadership across large multi-cultural teams. Vivek has worked across Asia, the Middle East and Europe with major global financial institutions.

Vivek joined Terra Firma in January 2018 as Group Chief Financial Officer & Chief Operating Officer. In this role, he was responsible for the overall financial and operational management of the firm and for its portfolio companies, including responsibility for the firm’s Finance, Legal, HR, Technology and Operations teams.

Vivek was appointed to the role of CEO in July 2020. As CEO, Vivek is responsible for the overall leadership of Terra Firma. He continues to manage the people and resources within the firm, and has responsibility for new deal origination, portfolio business management and enablement. He is an Executive Director on the board of Terra Firma Capital Partners Limited, Chair of Food Folk (McDonald’s Scandinavia), and sits on the boards of Annington and Parmaco.

Prior to his various roles at Terra Firma, Vivek spent 17 years with Standard Chartered Bank, where he was the Deputy Group CFO from 2012 to 2017. Prior to Standard Chartered Bank, he worked with HSBC and ANZ in a variety of roles spanning finance, strategy, and corporate and institutional banking.

Vivek is a Fellow of the Institute of Chartered Accountants in England & Wales and was a Council member from 2013 to 2015 and a member of the Financial Services Faculty Board. Vivek is also an independent member of Council at King’s College London.

Vivek is married with two daughters and enjoys travelling, running and sport.