Our true assets are our people 

We hire people who have a passion for businesses and making businesses better. Looking at things differently, with a fresh perspective, is part of our culture and embedded in the way we work. We believe that having an in-house team with a wide variety of skill sets, backgrounds and experience is the best way to provide that fresh insight. We work in multi-disciplinary teams, allowing us to develop a unique understanding of industries and business models and to manage the entire investment process from acquisition through transformation to exit.

Because our strategy is highly transformational, we have a very interventionist and hands-on approach to managing our assets and this is reflected in our size, diversity and skill base.

The Terra Firma advisory team is made up of around 90 people in London, Guernsey and Beijing drawn from 20 countries and speaking 25 languages. They come from a wide variety of backgrounds including industry, finance, consultancy, private equity, law and accountancy.

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"Opportunity is missed by most people because it is dressed in overalls and looks like work"

Thomas Edison