Our Approach

Since 1994, Terra Firma has had a consistent and distinctive investment strategy

We pride ourselves on bringing a fresh perspective. We study macro trends closely to discover overlooked opportunities. We find new solutions to existing problems and more profitable approaches to the running of businesses. 

We invest in asset-backed businesses that require fundamental change. We take a long-term approach, recognising that transforming businesses does not happen overnight. The average duration of our investments is approximately six years.

"The measure of intelligence is the ability to change"

Albert Einstein


average hold period for our investments