17 April 2020
Terra Firma Appoints Vivek Ahuja as Chief Executive Officer
Terra Firma Capital Partners (“Terra Firma”) is pleased to announce the appointment of Vivek Ahuja as Chief Executive Officer. The appointment will take effect once the appropriate regulatory approvals have been obtained.
Guy Hands, Chairman and Chief Investment Officer of Terra Firma, said: “The Partners and I are delighted that Vivek has agreed to step into the role of CEO. Over the past two years as Group CFO & COO, he has demonstrated exceptional competence and capability, and during this challenging global crisis, now is the appropriate time for him to step into the CEO role. Vivek’s leadership will enable us to run the firm more efficiently and optimise its effectiveness.”
Vivek has been Terra Firma’s Group CFO & COO since January 2018. As the CEO, Vivek will be responsible for the overall leadership of Terra Firma. He will continue to manage the people and resources within the firm, as well as ensure effective processes are in place to manage the firm’s existing portfolio businesses.
Prior to his various roles at Terra Firma, Vivek spent three decades working in global finance with over 20 years in senior CFO roles. He joined Terra Firma after 17 years with Standard Chartered Bank, where he was the Deputy Group CFO and prior to that the Group CFO, Wholesale Banking and Regional CFO – Middle East and South Asia. Prior to Standard Chartered Bank, he worked with HSBC and ANZ in a variety of roles spanning finance, strategy, and corporate and institutional banking.
Vivek said: “I am delighted to be able to step into the role of CEO at this time and lead the firm through this crisis. Over the past two years, and indeed, over Terra Firma’s 25-year history, the firm has a proven track record to innovate and adapt. As we come out of the global crisis we are currently facing, we will need to be in a stronger position than ever to create value from our investments. My ownership of that responsibility and leadership of the firm allows us to have clear and aligned objectives to invest and build for the future.”