Private Equity Investment
The underlying potential is unlocked through a combination of strategic change, improved management and sustained investment
As a private equity investment firm, Terra Firma typically raises funds from large institutional investors such as insurance companies, endowments, charitable foundations and public and private pension funds. By investing in private equity, these institutions aim to seek higher returns to improve their overall performance.
The funds raised by Terra Firma are used to acquire companies that are under-performing in some way. The underlying potential is then unlocked through a combination of strategic change, improved management and sustained investment. These healthier companies are subsequently sold or listed on the public stock markets to realise a return for the pension funds and other investors in Terra Firma's funds.