Private Equity – Our Approach is Different
Our team of approximately 70 investment professionals is drawn from a wide variety of backgrounds and gives us the diverse expertise we need to analyse each opportunity in great depth
Focus on investment strategy
Since 1994, our investment strategy has focused on identifying and capturing value from businesses that most other private equity firms tend to avoid. We target large, asset-rich companies that have complex structural or regulatory issues and which will benefit from strategic, operational or management change. Terra Firma also seeks businesses that have a market-leading position – or provide a platform for add-on acquisitions that will create a market-leading position – as this allows our portfolio companies to drive change in a sector. It is these attributes, rather than any specific sector, that determines where Terra Firma invests.
A broad base of expertise
Our team of approximately 70 investment professionals is drawn from a wide variety of backgrounds and gives us the diverse expertise we need to analyse each opportunity in great depth. This breadth of transactional experience is underpinned by the hands-on operating expertise of our operational team. Our Operational Managing Directors, for instance, bring with them many years’ experience in large, multinational corporations and are supported by an in-house group of operating professionals.
This wealth of in-house expertise gives us a strategic advantage over other private equity or strategic buyers. It has repeatedly enabled us to identify improvements that can be made to potential portfolio companies and to price potential operating risks.
Actively managing portfolio businesses
Staying in close and constant contact with the portfolio company enables us to actively monitor business performance and ensure long-term value maximisation
Our in-house operational team is closely involved with every Terra Firma portfolio business. Working in the business alongside management, we refine the strategic and operational plan that we developed pre-acquisition and help with its implementation. With our breadth of in-house operational experts, we are able to seamlessly address any short-term management changes or gaps whilst the business is in transition.
Staying in close and constant contact with the portfolio company at many different levels enables us to actively monitor business performance. This ensures that the long-term value of the business is being maximised and means we can assist on significant "value shifting" opportunities and respond to any special circumstances. This hands-on approach allows us to be closely involved in the day-by-day development and implementation of performance initiatives in each of our portfolio businesses.